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There are two critical components of making money in the newspaper home business: subscribers and advertisers. Subscriptions to your newspaper are not the main money maker.
It is necessary to find subscribers in a specific area. Finding people willing to pay to read the articles can be difficult if the price is too high. Aim low and offer a full year subscription. This way, you have something to offer your advertisers. If a potential advertiser sees a large distribution within their area of business, they will be more willing to pay top dollar for advertising space. Finding subscribers can be achieved in many ways. Please see the article "An Interview with Jodi Ryan from the Arlington Gazette."
The more critical factor in running your newspaper business is finding advertisers. This is your main money maker and will prove to "make or break" your home business. There are many ways to find advertisers, you can even hire a professional agency to help, however, to keep costs down, consider the following at the beginning:
Visit local merchants with newspaper in hand and explain the distribution.
Create your own telemarketing campaign.
Set up a script to read from and call local merchants.
Discuss your paper with your friends and ask for their employers support for advertising. |
