When optimizing your work at home business web site for the Internet, you will find that the rules from your writing classes can not be followed to the letter. What is looked for by a search engine is important, and can sometimes get in the way of natural flowing text.
To get your work at home business at the top of the search engine list, there are some very basic rules to start with. First is the title of the page. If someone goes to Yahoo and searches for the words "work at home," you will notice that the title of each of the first pages to show have those words included. The title tag of your page is of great importance. Think about the person who will be looking for your site and what they might type in to get to information similar to your site's. For the Woman's Garden, you view the WAHM work at home job search and see some examples of what a user might type in to find a real job without running into all the Spam of scammers.
Another thing is how many times the words "work at home" appear on the page. Don't think that you can just spam the word over and over again. Search engine crawlers don't appreciate appear in the natural flow of the text.
Search engines absolutely love pictures on web sites. The program will look at what is called the alt tag for the key words as well. If the site has a picture of a mom at a desk with children playing quietly beside her, the alt tag must indicate what is in the picture such as mom and children, but it must also include the overall search terms you are targeting, in this case "work at home." The alt tag could read something like "Work at Home Mom with her Children." This tag is understandable by humans as well as search engine programs.
Outside links are also important. If you have a "work at home" web site and want to rank high with the search engines, you must seek out other web sites with the same type of topic (hopefully non-competing) and have them link to you. This is where link exchanges really come in handy. You will find that each time you update your site, if you keep within three strong keywords, your site will slowly go to the top of the search results, which will result in a larger number of clicks.
If you don't have the time, or the know-how to work on your site positioning, you can consider cost per click advertising. With Yahoo, you can create a three line advertisement and tell them how much you are willing to pay for each person who clicks on your advertisement. You also tell them which keywords you would like to use for your ad. This is called sponsored search. Doing the same search for "work at home mom" on Yahoo, you will notice that these key words return many sponsored links. This means the price per click will be high. It is best to find keywords that are very specific and return less competitive sponsored search advertisers. Yahoo will also help you with that.
Search engine listings and sponsored search advertising is a great way to get traffic to your site, however, old fashioned human contact and physical business cards can also prove to be very useful to your home business. Be sure to use as many medians as possible with your advertising budget.